Vicky has been recognized in Colombia as one of the leading women tech entrepreneurs. She is very well connected with the government and private sector. All her experience has been related to digital, and internet. Around 2010 she left the corporate world as a top executive and she started the incredible journey of entrepreneurship. she felt in love with mobile apps and she founded UrGift.In, a social gifting app that leverage Amazon and Facebook features. Then, she co-founded the first EdTech Incubador in LATAM, INNCUBATED, and she lead two startups, Arunovo and Arukay. She also felt in love with inbound marketing as a powerful concept to generate leads. She holds a certification in HubSpot.